Executive Product Marketing & GTM Leader
Building the positioning, teams, and go-to-market systems behind category-defining products.
I’ve built product marketing functions from the ground up, led flagship launches, and shaped portfolio strategy across fintech, SaaS, marketplaces, subscriptions, and enterprise technology.
Today, through Dennis Strategic Advisors, I advise growth-stage and late-stage technology companies on positioning, portfolio strategy, product launches, enterprise enablement, and AI-enabled go-to-market execution.
Founder, Dennis Strategic Advisors
Dennis Strategic Advisors
Executive-level product marketing leadership for companies navigating growth, complexity, and change.
Dennis Strategic Advisors is my executive advisory practice. I partner with growth-stage and late-stage fintech, SaaS, and technology companies on product marketing strategy, portfolio positioning, segmentation, launch planning, enterprise enablement, and AI-enabled go-to-market execution.
Fractional product marketing leadership
Serving as an extension of the executive team to establish priorities, strengthen product marketing capabilities, and improve cross-functional execution.
Portfolio positioning and buyer narratives
Turning complex multi-product platforms into differentiated stories for economic buyers, users, partners, and sales teams.
Launch and enablement systems
Creating repeatable processes that align Product, Sales, Marketing, Customer Success, and executive leadership around priority releases.
AI-enabled GTM workflows
Using AI to improve the speed and quality of customer research, competitive intelligence, messaging, content development, and launch preparation.
Client and expert-advisory engagements are confidential and are therefore described anonymously.
Prior product marketing leadership at
- Robinhood
- Addepar
- Chegg
- DoorDash
Selected operating impact
Experience behind the advisory work.
Before founding Dennis Strategic Advisors, I built product marketing capabilities and led product and go-to-market strategy across consumer and enterprise technology businesses.
- $1B
- P&L exposure through brokerage product leadership
- 35%
- Revenue growth supported through product and GTM leadership
- $250B+
- New assets supported through enterprise positioning and GTM
- 25%
- Annual subscription revenue growth
Selected outcomes from prior operating roles.
About Michael
Operator first. Advisor by extension.
I’m a product marketing and go-to-market executive with more than 15 years of experience across fintech, SaaS, marketplaces, subscriptions, enterprise platforms, and consumer technology.
I have repeatedly built functions from the ground up, led cross-functional teams through high-stakes launches, and helped organizations turn complex products and portfolios into clear customer value and commercial outcomes.
My experience spans product strategy, positioning, customer research, portfolio marketing, enterprise enablement, partnerships, growth, and organizational leadership. I hold an MBA from Duke University’s Fuqua School of Business.
“Great product marketing does more than create messaging. It helps companies make better product decisions, align teams around the customer, and build the confidence required to bring important products to market.”
Contact
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I welcome conversations about executive leadership, fractional product marketing, strategic advisory work, and expert consulting. Share a little about the opportunity or challenge you’re working through.
Based in Austin, serving clients nationally.